Sustainability

Woman in a white dress walking through a lavender field with rows of purple flowers and green trees in the background. Eminence Organic Skin Care.
“In partnership, Eminence Organic and Purotu have planted 620+ trees!!!”
A page with text about sustainable haircare and environmental responsibility, highlighting CO2 offset and forest conservation in Madagascar, featuring a small illustration of a hand planting a tree. Davines Hair Products.
“The brand emphasizes sustainability through various practices, including using eco-friendly packaging, renewable energy in production, and sourcing ingredients responsibly. They also focus on minimizing waste and reducing their carbon footprint.”
— Davines

Sustainability Focus

  • Purotu is shifting entirely to high-performance botanical, vegan, and ammonia-free products

  • Products use ethically-sourced ingredients and are cruelty-free

  • Purotu recycles all plastics, carboard, paper, and all other applicable materials

  • Dedicated recycle bins on each floor

  • Implemented LED lighting and Energy Star appliances to cut energy use

  • Installed smart theramstats to improve monitoring of energy usage

  • Unplug all equipment and tools not being used to reduce energy usage

  • Utilize energy-efficient salon and spa equipment

  • Leverage digital systems to decease the use of paper

  • Mindful operations - turn off taps between rinse steps and only run washing machines with full loads to reduce water consumption

  • Low-flow fixtures use less water per minute without sacrificing performance

  • Perform regular leak checks as leak monitoring is critical to water conservation

  • Industry-leading air purifiers on each floor and treatment rooms

  • Incorporate living plant elements to naturally absorb emissions and toxins

  • Use eco-friendly laundry detergent: natural, biodegradable detergents

  • Use eco-friendly cleaning products to reduce harmful chemicals in the environment